An advertising campaign is a series of advertisements with a single theme or message. Advertising campaigns are often put in place across multiple media channels. The campaign may focus on the brand itself or products within the brand. Advertising campaigns are typically targeted towards a predefined target audience.
Planning and executing an advertising campaign is an enormous project.
If you don't have an in-house advertising team or a lot of time on your hands, it might be a good idea to consider hiring an advertising agency to help you out with the development and tracking of the campaign.NGL MEDIA CO., LIMITED is a global leading mobile advertising platform driven by insight enable partners to turn data into satisfying mobile moments.By creating innovative ways to explore the intents and behaviors of mobile users, NGL MEDIA CO., LIMITED helps more than 350,000 app developer partners optimize their strategies and reach their full monetization potential.
As a data-driven ad agency, NGL MEDIA CO., LIMITED will ensure your advertising campaigns effective success in the following aspects.
1. Know your objective
Before deciding to create an advertising campaign, know why you're doing it. Typical objectives include (a) informing people about your brand, product, or service (b) persuading them to take action, whether that be purchasing, subscribing, or visiting a website or store (c) publicizing what you're offering to an audience.
2. Define your audience
While your advertising campaign could be targeted toward the entire human race, there's a better chance that it will be more productive to target towards a specific customer profile or target audience. When creating your message, be sure that it's one that this audience can relate to and establish a clear call-to-action.
What do you want them to do when they see your campaign? Less is more, here. One message with one call to action is perfect; more than that could become confusing to understand and difficult for your audience to prioritize.
3. Define your metrics
With all of the time and money spent on this campaign, it’s going to be important to know how well it's doing in the real world.
Coming up with key performance indicators (KPIs) can help you and your team understand what’s working well and what needs to change in the future to make the results more effective.
Determining quantifiable indicators for your advertising campaign depends on the objectives you have. If your objective is to increase brand awareness, track mentions, follows, and hashtags on social media. If your objective is to generate more leads online, consider using marketing analytics software to help you to collect data on campaigns distributed across multiple online channels, analyze and compile data, and visualize those data points in a way that's easy for the whole team to understand.
4. Create a budget
An advertising budget estimates the money you'll be spending throughout the campaign. Consider the media you'll be using, how that media will be produced, how long your campaign will last, as well as any other factors that involve the payment for a top-notch result.
When determining a budget, it’s important to consider the return on investment (ROI).
Overspending on a campaign and making a minimal profit is not going to be a fun meeting with your boss.
5. Determine the frequency
The frequency at which your campaign appears will play a large part in your budget, hence the reason it gets its own checkbox. There are three typical ways in which a campaign can be scheduled:
Advertising Campaign Scheduling
Continuity: Also called “straight-through” advertising, this method involves the scheduling of advertisements in a campaign consistently throughout the year.
Flighting: This method alternates between a regular running schedule and then a complete halt of all advertising. The word “flighting” refers to the part of the method in which the advertisement is being run, while the period where the advertisement is not being run is known as a “hiatus”.
Pulsing: This method pays attention to trends in the market. Pulsing involves scheduling advertising at a low volume throughout the year and raising the volume during peak selling periods for the product or service. Think seasonal products or services such as winter coats or cruises for these campaigns.
6. Creative process and execution
Once you have all of your quantitative factors in order, it's time to make sure that your execution is as high quality as possible. The creative process and execution are what will make your advertisement successful, or a complete failure. It all depends on the angle you and your team choose to take.
Take your campaign to the next level with NGL MEDIA CO., LIMITED .