Latest Trends, News and Webinars in Mobile Marketing


How to Use VTA to Improve Your Retargeting Measurement

2021-01-22

What is View Through Attribution (VTA) and how can it help you with your retargeting strategy? We cover the basics in this blog post, including the value of VTA…

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How Can Traditional Media Enter The E-commerce Track?

2020-12-21

With the in-depth development of media integration, the scale of global e-commerce continues to expand rapidly.…

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How Can NGL help You Launch A Successful Advertising Campaign?

2020-11-16

As a data-driven ad agency, NGL MEDIA CO., LIMITED  will ensure your advertising effective success in the following aspects.…

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How Are Measurability and Ad Viewability Related?

2020-10-21

They are both part of a much bigger picture of your impressions. If you have the total number of impressions served, you can also calculate which of them were e…

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Chinese Games Pursuing Global Growth Click The Accelerator Button

2020-09-25

In the past two months, the performance of Chinese games has been quite impressive.…

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The Different Preferences Of Players In Indonesia, Vietnam, And The Middle East

2020-09-24

Looking at the different preferences of players in Indonesia, Vietnam, and the Middle East from pan-entertainment products.…

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Grab and MoMo are dominating the Vietnamese e-commerce market

2020-09-18

With the entry of Grab and MoMo, the Vietnamese e-commerce market will become more competitive.…

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Insight : Top Publisher Ranking by Downloads - Southeast Asia of 2020

2020-09-08

How is the development of publishers based in Southeast Asia?…

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Top Mobile Publishers Worldwide for July 2020 by Downloads

2020-08-10

There’s no doubt about it: mobile is critical to marketing campaigns.…

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Global Market:Weekly Update Of Top Media Ad News In India (7th- 14th Sep)

2020-03-02

The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020…

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What Do Users Do Before They Install?

2020-01-20

Understanding user engagement is key to knowing an app’s audience - ultimately helping to reduce marketing costs and supporting the bottom line of mobile-focused business.…

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App marketing in Japan: marketing mobile games to the Japanese market

2020-01-08

Japan is a highly competitive and expensive market to enter, but once you crack it, the results are much better than most of the Tier 1 countries.…

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The Future of Advertising:Mobile In-app Advertising

2019-12-08

NGL MEDIA CO., LIMITED projects that mobile in-app advertising is the future of marketing.…

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25 Mobile App Usage Statistics To Know In 2019

2019-12-05

Which mobile app usage stat was the most surprising to you?Is it that smartphone users spend 50 percent of their time in ONE app?Or maybe the number of millennials deleting apps purely based on the logo?…

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5 Reasons Why Mobile Advertising is Important

2019-08-20

There’s no doubt about it: mobile is critical to marketing campaigns.…

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Four Tips for You to Choose the Right Attribution Tool

2019-07-11

In digital marketing, attribution is the practice of deciding what gets credit for the final conversion. An attribution tool is the technology that makes this happen, but choosing the right one is no easy task.…

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What is Ad Viewability Definition?

2019-03-22

You wanted more transparency across the ad tech ecosystem so we broke down the key components that help measure and improve ad viewability across mobile.…

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Which Programmatic Ad Platform Should You Choose?

2019-01-06

A programmatic advertising platform enables marketers and advertisers to automate the purchase and management of their digital ad campaigns.…

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What is Programmatic Transparency good for? Absolutely everything

2018-12-20

How does transparency currently affect your programmatic activities?   …

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Five Tips To Measure Which Half of Your Advertising Budget is Wasted

2018-10-11

Here are five practical tips for developing an effective measurement strategy for your online and offline marketing communications – (and for determining which half of your advertising budget is wasted):…

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NGL MEDIA Protect You From The Main Mobile Ad Fraud

2018-08-20

Mobile fraud is highly problematic for the entire mobile advertising industry. From publishers to measurement partners, fraud damages workflows, drains revenue, renders data inaccurate and throws strategies out the window.
 …

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Too Many Mobile Ads = Bad Mobile Ads?

2018-05-20

Your app is your baby: when it makes a mess, it is up to you to clean it up. The trouble with bad mobile ads is that you will not always get alerted to them right away, and in the meantime, they will turn into abandonment, churn, and negative reviews. …

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Think globalization,Strategy localization:Passport To The Global Market

2017-11-09

Any marketing campaign is geared to capturing the minds and hearts of its target market. In a globalised marketing platform, NGL MEDIA CO., LIMITED highlights how localisation, as an investment, is one that will definitely pay off in the long run.…

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What Is The Trend Of Data-driven Marketing?

2016-03-27

Here are the top seven (and most recent) data-driven marketing trends projected by NGL MEDIA CO., LIMITED.…

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